OrgSync

About the project

OrgSync is an Austin, TX based company that provides an application which helps organizations manage it’s members. The application is built for all types of member-based organizations, but most of their customers are higher education institutions. They came to us to help create a new web template for their online presence. They had equity built up in their logo and in the color green, so we worked with them to preserve that equity. Their old design invoked “click-fear” into users. It was cluttered and there were far too many links to choose from. We realized that there were three audiences that we had to speak to, so we created “user paths” for those three audiences. All-in-all the design was simplified, making it easy to navigate and understand. Also, custom icons were designed to showcase some of OrgSync’s top features.

View the OrgSync site Results: Increase in sales