Spider Spray Identity
Spider Spray Plus contacted us for assistance with brand development and repositioning. We helped simplify their name to Spider Spray, developed a new brand identity, color scheme, and the brand message “Happy Customers. Unhappy Pests.” to differentiate them from their competitors. The identity looks slightly like a spider to help keep the name memorable but not too much to stimulate arachnophobia! This entire identity works well in 2-color format to keep printing costs down without lowering impact.